Why is magnesium the hero in this story?

The numbers tell the story: 45 percent of Americans say they suffer from occasional sleeplessness, which may be related to everyday stress. The same percentage say stress sometimes keeps them up at night. 

Sleep problems are a common symptom of inadequate magnesium intake, which can happen, even if you’re eating well. A few environmental and lifestyle hurdles make it hard to get the magnesium you need on a regular basis. Here’s why:

  • The modern diet is generally low in magnesium rich foods, like oatmeal, broccoli, nuts, and seeds.
  • Our soil is depleted, so leafy greens and other wholesome foods no longer contain the amount of this mineral that these foods once supplied.
  • Certain medical conditions (including diabetes and celiac disease) and common prescribed medications (including proton pump inhibitors, or PPIs) interfere with the body’s absorption of magnesium.

What can magnesium do for you?

Magnesium is an essential, whole-health mineral that helps mellow your mind so you can relax and get the rest you need. When your sense of overwhelm is high and sleep is compromised, magnesium, along with some restorative ZZZZZs, may promote a sense of calm.

  • It can help regulate your body’s response to stress.
  • It helps you maintain healthy GABA levels. Low levels of this neurotransmitter get your brain stuck in the “on” position, making it difficult to fall asleep and get deep, restorative sleep.
  • It can help regulate the sleep hormones that keep you dozing all night long and help you wake up rested.

What’s the best way to get magnesium?

Your body doesn’t make magnesium on its own, so the more foods you eat with magnesium, the better. But for most people, that’s not enough. A supplement can help you reach — and maintain — optimal magnesium levels for good health.

Magnesium has spent too long as an under-the-radar health hero. It’s time to make it work for you.

Frequently Asked Questions

How much magnesium should I be getting daily?

The recommended dietary allowance (RDA) or daily intake level for adult males is 400-420 mg; for adult females, 310-320 mg; for pregnant females, 350-360 mg; and for breastfeeding females, 310-320 mg. This includes the magnesium you get from both food and supplements.

Can I get enough magnesium through food alone?

Eating magnesium-rich foods like leafy green vegetables and whole grains is a great start. Unfortunately, the majority of dietary magnesium sources supply less than 20% of the recommended daily amounts. Plus, food production methods, soil quality, and especially eating patterns make it difficult to hit targets — which is why many Americans may fall short. Taking a high-quality magnesium supplement like OMG! Nutrition can help you fill the gap.

How do I prepare OMG! Nutrition Ready to Mix packets?

We recommend mixing a packet with 12-16 ounces of cold water, or to taste, but you can also try it with your favorite juice or other beverage. Some people even stir it into yogurt, oatmeal, or add it to their morning smoothies. We encourage you to get creative!

Can I prepare my beverage in advance and not drink it until later?

We recommend drinking your OMG! Nutrition Ready to Mix drink right after you prepare it. However, if you prefer to prepare the product in advance, go right ahead! Just be sure to drink it within 24 hours and stir or shake out any clumps that may have settled.

What does chelate mean? How is it different from regular magnesium glycinate?

OMG! Nutrition is made with TRAACS® – from Albion Minerals – a patented, organic form of bioavailable magnesium that is 100% chelated to optimize bioavailability and make it easier to digest.

Chelation means that the minerals are bound to other molecules (typically amino acids) to form an easily absorbable mineral complex. By chelating the mineral with amino acids, there is less binding to absorption inhibitors which (in plain English!) means your body is getting more of the actual magnesium.

Chelated magnesium is more likely to survive the passage from the stomach to the small intestines, where minerals are absorbed. Because it’s easier on the digestive system, it won’t produce an unwanted laxative effect. Our products are the highest quality you can buy, so you can trust that what you’re putting in your body has been rigorously tested.

Do you need to take calcium and magnesium together?

Both calcium and magnesium are essential minerals, meaning that you need to consume them through the food you eat or through supplements in order to meet your body’s needs. You need both of these minerals (plus other vitamins and minerals) to maintain healthy bones, which is the main reason most people take a calcium supplement.

While calcium supplements often contain magnesium, there’s no reason you need to take these minerals together, and there’s some evidence1 that calcium can interfere with magnesium absorption. Also the magnesium provided by calcium supplements may be an inferior form (such as magnesium citrate) that can cause a cramping or laxative effect.

At OMG! we believe in the power of magnesium and we make a proprietary form of magnesium that’s easy to take, highly absorbable, gentle on your GI system, and delicious! It’s a superhero supplement that’s good enough to stand alone!


Is OMG! non-buffered?

Some magnesium brands buffer their formulas with magnesium oxide (or other poorly absorbable forms of the mineral) in order to “boost” the overall elemental value. This results in a lower level of bioavailability (and possibly, a laxative effect!) even though the elemental milligram count may be higher. Our products are non-buffered, which means we haven’t added extra elemental magnesium to boost our total value — to ensure optimal bioavailability.

How many mg of elemental magnesium are there per serving in your products?

There are 200 mg of elemental magnesium per serving in our Ready to Mix packets.

Is magnesium bisglycinate the same thing as magnesium glycinate?

Magnesium glycinate refers to a product that may be a blend of magnesium oxide and glycine. Albion’s TRAACS® magnesium bisglycinate chelate is a true chelate consisting of magnesium reacted and bonded to two glycine molecules. This stabilizes the magnesium and makes magnesium bisglycinate chelate the most bioavailable magnesium product on the market.

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