Over half a century ago, my grandfather was at the forefront of packaging single-serve powder packets (puddings, sweeteners). My mom later evolved the business - inventing FDA-approved, powdered electrolyte packets for dialysis patients. I now run this company, Edlaw Pharmaceuticals.
After my mom passed away from an atrial fibrillation (Afib) drug in 2013, I researched heart health, and discovered the incredible benefits of magnesium.
Magnesium is not only essential for heart health, it’s also crucial for reducing our stress and getting a good night’s sleep. But the magnesium category desperately needed a makeover. The category leaders are dated, tired-looking brands. And it was difficult to find high-absorption, stomach-friendly magnesium without gulping down large pills or less-than-tasty drink mixes.
After discovering this white space, I went to work developing OMG! Nutrition’s proprietary formula and building a magnesium-focused women’s wellness brand that breaks through the supplement sea-of-sameness.