FOUNDER'S STORY
Over half a century ago, my grandfather was at the forefront of packaging single-serve powder packets (puddings, sweeteners). My mom later evolved the business - inventing FDA-approved, powdered electrolyte packets for dialysis patients. I now run this company, Edlaw Pharmaceuticals.
After my mom passed away from an atrial fibrillation (Afib) drug in 2013, I researched heart health, and discovered the incredible benefits of magnesium.
Magnesium is not only essential for heart health, it’s also crucial for reducing our stress and getting a good night’s sleep. But the magnesium category desperately needed a makeover. The category leaders are dated, tired-looking brands. And it was difficult to find high-absorption, stomach-friendly magnesium without gulping down large pills or less-than-tasty drink mixes.
After discovering this white space, I went to work developing OMG! Nutrition’s proprietary formula and building a magnesium-focused women’s wellness brand that breaks through the supplement sea-of-sameness.
~Bonnie
OUR TEAM
Bonnie Hilton Green
Bonnie got her start in public relations, working for nonprofits before entering the media world as publicist for Time Inc and its storied magazine brands. But when her mom needed a hand at Edlaw Pharmaceuticals, the dialysis product company she founded, Bonnie stepped in, working directly in all aspects of the business from new product development to sales and marketing. She founded OMG! Nutrition in 2017, after realizing that she and consumers deserved better, easier, tastier ways to reach their overall wellness goals — starting with magnesium, the superhero supplement.
Bonnie Hilton Green Founder and CEO
Robyn Mait Levine
Robyn knows good health and wellness. An expert marketer who spent years at both WebMD and Health, she excels at creating innovative go-to-market strategies and sales communication solutions. She’s also held marketing and communications roles at Hearst, Time Inc. and Condé Nast. At OMG!, Robyn puts her extensive health and wellness marketing background to excellent use, overseeing all aspects of the OMG! Nutrition brand.
Robyn Mait Levine VP, Brand Development
Samantha Cassetty
Samantha Cassetty, MS, RD, can tell you anything you want to know—and a few things you might not— about how to fuel your body for optimal health (spoiler: sour gummies are not on the list). She is a nationally recognized food, nutrition, and wellness expert who was previously the nutrition director for Good Housekeeping and VP of nutrition for the health-focused brand Luvo. A sought-after expert for both broadcast and print media outlets, Samantha writes a weekly column for NBC News Better and has a private nutrition coaching practice.
Samantha Cassetty Chief Nutrition Officer
Billy Collins
Experienced CPG marketing executive, passionate about impacting consumer behavior and delivering strong business results. Possess a broad experience from traditional marketing strategies to emerging digital media and ecomm channels working in both large Fortune 100 and startup companies.
Billy Collins Business Development
ADVISORY BOARD
Holly Bayne
Holly Bayne, Esq, is a nationally-renowned attorney based in Washington, D.C., specializing in representing companies in connection with the regulation of food, dietary supplement, drug, device, and cosmetic products by the U.S. Food and Drug Administration, the Federal Trade Commission, and other regulatory agencies. She has spoken nationally and internationally on regulatory issues associated with the sale and marketing of food, dietary supplement and botanical products, and their use in clinical practice, and has written numerous papers and articles pertaining to these issues.
Holly Bayne Regulatory Expert
Leslie J. Bonci
Leslie Bonci, MPH, RD, CSSD, LDN, a nutrition consultant for the Kansas City Chiefs, the Pittsburgh Ballet Theatre, and the WNBA, is also the owner of Active Eating Advice, a nutrition consulting company, and co-founder of Performance 365m, a sports nutrition consulting company. The author of numerous books, including Sport Nutrition for Coaches and the American Dietetic Association Guide to Better Digestion, Leslie lectures at universities and corporations and is an adjunct instructor at the University of Pittsburgh.
Leslie J. Bonci Sports Nutritionist
Tony Ricci
Tony Ricci, D.Sc, MS, FISSN, CSCS, PES, CNS, CDN, is a highly accredited athletic performance specialist and performance nutritionist. He has a lifetime of practice and academic study dedicated to health, fitness, nutrition, sports science and sports psychology. For 13 years Tony served as the Senior Nutritionist and Health Ambassador for Pfizer Inc. Currently, he is an associate professor at Long Island University, a fellow of the International Society of Sports Nutrition (ISSN), where he also serves on the Advisory Board, is the President of the Fight Science Institute, and co-host of MMA and Beyond podcast.
Tony Ricci Sports Nutritionist
Suzanne Steinbaum
Dr. Steinbaum is an attending cardiologist, specializing in Prevention and Women and Heart Health. She is the Director of Women's Cardiovascular Prevention, Health and Wellness at Mt. Sinai in New York City, and was the Director of Women's Heart Health of Northwell Lenox Hill for 12 years prior. She is the author of Dr. Suzanne Steinbaum’s Heart Book: Every Woman’s Guide to a Heart Healthy Life and Lower Your Blood Pressure Naturally, with the editors of Prevention. She has been consistently awarded a New York Times Super Doctor, a Castle and Connolly Top Doctor for Cardiovascular Disease, and New York Magazine’s prestigious Best Doctors in the New York edition.
Suzanne Steinbaum Cardiologist
Colleen Webb
Colleen Webb, MS, RDN, CLT, is a registered dietitian nutritionist with years of experience counseling patients with complicated gastrointestinal issues. Her role as a clinical nutritionist at the Roberts Center for Inflammatory Bowel Disease at Weill Cornell Medicine and in private practice, instructor of medical students, adjunct professor of nutrition graduate students, preceptor for dietetic interns, national lecturer, and co-founder of Wellness by Food, a nutrition-gut support system, has made her a go-to resource for physicians, patients and other dietitians and nutritionists seeking answers to their gut-related nutrition questions.
Colleen Webb Registered Dietitian Nutritionist
Terry Cralle
Terry Cralle, MS, RN, is a certified clinical sleep educator based in Washington, DC. She is the coauthor of Snoozby and the Great Big Bedtime Battle (Rowe Publishing, 2015), the first nonfiction book directly messaging the benefits of sufficient sleep to young children and Sleeping Your Way to the Top (Sterling Publishing, 2016), the ultimate guide to success through sufficient sleep. As the cofounder of a four-bed sleep disorders center and a nationally recognized sleep health and wellness consultant, educator, advisor and advocate, her work in the field of sleep medicine has spanned over 20 years. Terry is a certified professional in healthcare quality, certified in clinical sleep health and holds bachelor’s degrees in Sociology and Nursing as well as a master’s degree in Healthcare Management. She serves on the Start School Later Board of Directors and works with a variety of organizations throughout the U.S. to promote sleep health and wellness.